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Driving Growth in
Sports & Entertainment.
Consulting for organizations. Training and career guidance for individuals.
With over 30 years of executive experience and more than $1 billion in ticket sales generated, Will Rock Sports partners with teams, venues, and organizations to maximize growth. From ticketing, sponsorship, and premium, marketing to AI-driven sales strategies, technology integration, and business operations optimization, we deliver solutions that strengthen revenue today while preparing your organization for tomorrow.
The Will Rock Sports Method
Fill the building - Maximize Revenue
A proven approach to driving revenue, optimizing operations and building high-performance teams in sports and entertainment.
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Ticket Sales & Revenue Strategy – Comprehensive analysis and execution to maximize single-game, package, and group sales.
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Sponsorship & Premium Marketing – Structuring and selling premium experiences and corporate partnerships for sustained revenue.
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Technology & AI Integration – Leveraging data, CRM systems, and AI tools to improve efficiency and fan engagement.
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Business Operations & Staffing – Streamlining processes, optimizing team structure, and recruiting top talent.
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Training & Leadership Development – Equipping teams with skills, systems, and strategies to consistently perform at the highest level.
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WHAT THE INDUSTRY IS SAYING ABOUT US
“Will Rock Sports should be in your consideration set when attracting talent to your team. Skylar and her team understand how to match and appropriate candidates. Will Rock Sports is perfectly positioned for the challenges of hiring talent today. .”
CHARLIE TURANO
Sports Industry Executive
MEET THE TEAM
Founder/ Head of Operations
Skylar Shagovac
Skylar Founded Will Rock Sports and oversees all aspects of the recruitment process, including identifying potential candidates, conducting interviews, and assisting clients in finding candidates that fit best in the company's culture.
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Skylar has extensive knowledge in the sports industry and a deep understanding of what makes a candidate thrive in different organizational environments. She is passionate about finding the best talent for your organization and making the search process seamless.
Advisory Board Member
Jim Willits
Jim has over 30 years of experience in the sports and entertainment industry. He has generated over $1 billion dollars in ticket revenue across multiple sports, including baseball, hockey, basketball, and lacrosse as a sports executive.
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He has led sales for several major league teams, including the Phoenix Coyotes, Cleveland Indians, Philadelphia Flyers, Florida Panthers, and Chicago White Sox
Jim Willits uses this experience to guide Will Rock Sports in maintaining excellent service.
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