MARKETING
MARKETING AUDIT & TRAFFIC OPTIMIZATION

Turn Your Marketing Into a Revenue Machine
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Your marketing should be doing one thing above all else:
Driving qualified traffic that converts into ticket sales, group sales, and sponsorship revenue.
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If it’s not doing that, your team is leaving money on the table.
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At Will Rock Sports, we audit every layer of your marketing to make sure you’re getting the highest ROI—and that every fan touchpoint pulls people straight toward purchasing. With decades of experience inside professional sports organizations, we understand the exact strategies and systems required to turn interest into action.
We don’t guess.
We analyze.
We optimize.
And we rebuild your marketing engine to produce results.
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WHAT WE AUDIT
We take a comprehensive look at all marketing activities, uncover inefficiencies, and find hidden opportunities that drive real growth.
Digital Advertising
• Review campaign structure, targeting, creative, and spend allocation
• Identify wasted ad spend and opportunities for stronger conversions
• Optimize ads to drive ticketing, group inquiries, and sponsor leads
Social Media Performance
• Audit organic and paid engagement strategies
• Identify messaging gaps that prevent fans from taking action
• Strengthen content that drives clicks—not just likes
Email Marketing
• Evaluate list segmentation and automation
• Optimize open rates, click-through rates, and conversion paths
• Strengthen campaign flow for renewals, upsells, and single-game pushes
Website Traffic & Conversion
• Analyze user behavior and friction points
• Audit page structure, call-to-action placement, and ticket flow
• Improve on-site pathways that lead to higher sales volume
Brand Story & Messaging
• Determine if your brand voice connects—or confuses
• Examine how clearly you communicate value, urgency, and fan experience
• Align messaging across all platforms for consistency and impact
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THE RESULT
Your marketing becomes:
✔ More efficient
✔ More targeted
✔ More persuasive
✔ More profitable
Fans stop scrolling and start clicking.
Traffic increases.
Conversions rise.
ROI grows.
And your team’s revenue reflects the difference.
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OUR PROCESS
1. Full Marketing Diagnostics
We dig into your analytics, creative, campaigns, funnel performance, and audience behavior to identify what’s working—and what’s costing you.
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2. Traffic & Conversion Blueprint
You receive a detailed action plan that includes:
• Higher-performing ad targeting
• Stronger conversion pathways
• Optimized fan communication
• Data-backed recommendations to increase sales
3. Implementation Support
If you want help executing the plan, we’re in the trenches with you—coaching your marketing team, refining messaging, and building campaigns designed to win.
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WHY WILL ROCK SPORTS?
Because we know how sports fans think, behave, and buy.
And we know how to turn your marketing department into a revenue-driving powerhouse.
Your team deserves marketing that performs.
We make sure it does.
👉 See What a Marketing Audit Could Do for Your Team
Contact Will Rock Sports Today
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